"HIV STOPS WITH ME"
By Adriana M. Pentz

You see there faces on billboards,
bus shelters, and posters outside the
laundry mats and beauty supply
stores, but who are they?
The spokesmodels for the "HIV
STOPS WITH ME" social marketing
campaign sponsored by Positive
Images, are REAL people in Los
Angeles County living with HIV,
who are committed to preventing
the spread of HIV/AIDS in their
community. Women Alive's Treatment
Advocate Precious Jackson,
along with 5 other HIV positive
men, women and transgenders are
sharing there journey's, hopes and
challenges in becoming a leader in
this fight. The campaign is designed
by Better World Advertising and
funded by the U.S. Centers for
Disease Control and Prevention and
the County of Los Angeles, Department
of Health Services, Office of
AIDS Programs and Policies. It
consists of a website, newspaper
and magazine ads, postcards,
billboards, and transit media.
In a Campaign assessment done
by AIDS Project Los Angeles, 59% of
the individuals surveyed feel that
"HIV Positives have a responsibility
to end HIV". In this campaign, the
HIV spokesmodels are doing so
through personalized messages and
images that people understand.
On May 7th, the "HIV STOPS
WITH ME" media launch will take
place at Unity Fellowship Social
Justice Center. Several other media
launches will take place throughout
the Los Angeles area over the next
couple of months, and the
spokesmodels will be there live to
provide information and interact
with their community.
To find out more about when the
spokesmodels will be in your
community, information about the
sites, or to provide input about the
campaign: feel free to call us at
Women Alive (323-965-1564) or visit
the campaign website at:
www.hivstopswithme.org